Suying Studio is positioned as a humanistic care company, attaching much attention to the psychological demand of modern people. On the one hand, our company belongs to the service industry, which mainly provides the products of customizing exclusive mini-movies for customers. Customers rest their precious emotions and memories in our products during the filming period. Finally, our company can achieve the purpose of comforting the emotions of consumers and helping them face their life with more ease. On the other hand, Suying Studio belongs to the digital culture industry, which is in a period of rapid development and has quite strong profitability to attract investment.
Project Team Members:
Zhao Yuqi, Class of 2018, Business Administration
Tian Fuyi, Class of 2018, Digital Media
Wang He, Class of 2018, Accounting
Yin Xinran, Class of 2018, Digital Media
Project Instructor:
Liu Guitong
Recommended Level:
National Level
Research Background:
The film and television industry is currently one of the most popular and influential media forms, experiencing strong growth momentum. Additionally, national policies are inclined to support related industries, providing a favorable market development environment for studios. Customized services have become an important medium for emotional expression and spiritual fulfillment in postmodern society, resulting in a substantial customer base for studios. Lastly, there is an urgent need to address the employment issues of relevant technical personnel in the current market.
Experimental Process:
By employing the 4P marketing mix strategy and considering the target market, the project provides customers with microfilm design services. The team operates through both online and offline channels to expand the product market. Scriptwriting, filming, and post-production are tailored to meet customers' emotional needs, with the final products delivered via website transfer or DVDs.
Future Prospects:
Increase promotional efforts, targeting specific demographics for intensive marketing. Collaborate with local institutions to address technical challenges and subsequently expand the company's scale.
Project Innovations:
Offers private customization services, creating personalized microfilms for customers and crafting scenes that reflect their individual sentiments, along with a warm and comfortable service atmosphere. Ensures each consumer enjoys a unique and immersive experience.
Utilizes green screen technology from film production to deliver effects that traditional studios cannot achieve.
Project Outcomes:
Established a scriptwriting team, filming team, editing team, and special effects team. Completed the studio's official public account, promotional videos, and special effects samples. To date, the studio has received 23 orders, completed 19, with 4 still in progress, achieving an 86% positive feedback rate.
