General Education Couses
Business Laws
The field of Business law is inextricably linked to economic and managerial behaviour, with all aspects of economic and managerial activity in modern society encompassed by legal provisions. Through the study of this course, students will gain a comprehensive understanding of the fundamental principles of Business law and the methods of their application. At the same time, this course will foster students' capacity for independent legal knowledge acquisition, providing the theoretical foundation and analytical skills necessary for subsequent studies in related professional disciplines. The Business law programme teaches individuals the skills and knowledge needed to address business and Business law matters. Business law programmes cover various branches such as Comparative Public law, International trade law, Corporate law, Commercial Subjects, Commercial Acts, Commercial Contracts, Corporate Law, Enterprise Law, Bankruptcy Law, Securities Law, Bills of Exchange Law, Intellectual Property Law, Antitrust Law Investment law, etc.
Chinese Practical Writing and Management Communication
Chinese Practical Writing and Management Communication is a general education course designed to enhance students' writing skills in Chinese and their management communication abilities. Through this course, students will master writing techniques for various practical texts and improve their communication efficiency and effectiveness in management contexts.
Generative Artificial Intelligence Applications
Generative Artificial Intelligence Applications is a required course, its mission is to enable students to master the basic theories, knowledge and skills of AIGC, learn to use the basic theories and methods of AIGC to carry out AIGC applications that are in line with the direction of the national strategy, and to solve practical problems in the process of AIGC applications. The main contents include: prompt words, copywriting, auxiliary programming, auxiliary data analysis, auxiliary literature reading and thesis writing, image generation, audio generation and video generation.
SQL Querying
This course is a basic course of information use ability for undergraduate students majoring in business studies. In the process of students learning this course, it plays a role in guiding students to master the basic terms and concepts of relational database, understand the characteristics of SQL language, be familiar with SQL language data definition, data manipulation, and be skilled in the use of SQL query. It lays the foundation for the future study of other related professional courses, course design and practical application of data query and data analysis.
1. Through theoretical teaching and on-line practice, students are able to master the basic terminology and basic concepts of relational databases, clarify the structured data standards of data sources, and lay a theoretical foundation for the use of SQL queries.
2. To be able to deepen the understanding of table structure and data access of relational database through the data definition and data manipulation of SQL language, and then master SQL data query, cultivate the practical hands-on ability, the ability to analyze practical problems and solve practical problems during the class hours.
Business Analytics
Business Data Analysis is a professional compulsory course, its task is to enable students to master the basic theory, knowledge and skills of business data analysis, learn to use the basic theory and methods of business data analysis to conduct business data analysis in line with the direction of the national strategy, and to solve practical problems in the process of business data analysis. The main contents include: Excel, data visualization, data cleaning and data exploration with Python, making statistical charts with Python, customer segmentation with Python, customer churn prediction or exit prediction research with Python, job talent demand analysis or consumer online review analysis with Python, API call with Python , programming prompt word writing.
Professional Core Courses
Introduction to Marketing
This course introduces students to various key aspects of marking as a scientific discipline. The course is organized around thirteen topics including the history of marking, understanding markets, consumer behaviour and market research. These topics serve as a solid foundation for marking modules in the second and third year and support work placement actvities for students who take this route. This first-year marking course is also aimed at developing thoughtful, critical students, who might be new to marking, but who have, by the end of the academic year, a marking knowledge that extends well beyond the ‘introductory’ level.
Statistical Methods for Business
The course introduces statistical methods to support quantitative decision analysis for solving business problems. Topics covered include descriptive statistics, probability, discrete and continuous random variables, sample and sampling distribution, confidential intervals, hypothesis testing, analysis of variance, regression analysis. The course does not dwell on the details of computation, its main focus is on understanding a few deep concepts and interpreting data and statistical results.
Business and Management II: Strategic Management
Strategic Management is about making distinctive choices concerning the direction and scope of the organization over the long term, in order to enhance its ability to create value and improve its prospects for organizational survival and growth.
In a complex and turbulent environment, with rapid economic, regulatory, and technological changes, strategizing – the art of processing complex information thoughtfully and creatively and the ability to convince others of your analysis and recommendations – is a critical skill to acquire. These skills affect not only the short-term financial health, but also the long-term survival of a firm – and have implications for a broad range of organizational stakeholders.
The goal of this module is to provide you with an understanding of strategy that will enable you to discuss real-life business activities within a framework of contemporary strategic management thinking. This module is designed to encourage you to develop a personal and distinctive understanding and appreciation of strategizing for different industries and in uncertain environments, through lectures, case analyses and class discussions.
Rethinking Leadership
It is often argued that “more effective leadership” is a key way to improve organizational performance. Yet, it is also increasingly evident that traditional understandings of what constitutes leadership - heroic and transformational models - have not lived up to their promise. Against this background, CNMNGT 320 seeks to re-think leadership dynamics by exploring the strengths and weaknesses of various primary perspectives on leadership. In particular, the course addresses heroic, post-heroic and critical approaches and explores important but neglected issues such as proactive followership, culture and context, power and control, resistance and conformity and identity and insecurity. The course is designed to rethink leadership dynamics in ways that critically examine their facilitators and challenges in organizations and societies.
Management in the 21st Century
This course explores the main challenges for management and business in the 21st Century. The main aim is for you to understand the place of management and business in contemporary society and in our lives. This means that we will be describing management and business in different ways than you are accustomed to from the separate disciplines you have studied so far. The purpose is to develop a synthetic image of how management and business have become central in global, organizational and personal terms. We are not raising problems in a way that leads to us teaching you our own technical models or solutions.
Ethical Responsibility in Business
The objective of this module is to attempt to develop moral sensibility and practical reasoning in the context of managerial everyday action in organizations. The module will be concerned with morality in action, as it happens, rather than a removed reflection on codes and principles of ethics and CSR (corporate social responsibility). The module will aim to show that ethics and CSR in action is diffused and difficult. Nevertheless, managers and employees have a responsibility to ‘work it out’ for themselves. It is this ‘how to work it out’ that the module will keep as its focus. Managers and employees must eventually make a choice and not only do they have to justify this choice but also respect that others may have a different perspective. The module will use a number of case studies as a basis to develop this moral sensibility so that managers will be able to act in a morally appropriate manner as part of their ongoing organizational practice.
Entrepreneurs and Entrepreneurship
The module will develop an introductory understanding of entrepreneurship and introduce you to experience a range of entrepreneurial skills (creativity, accessing resources, building networks and creating value) to enable you to understand what it means to be entrepreneurial. These skills will be transferable to many contexts, whether you wish to open your own business, be entrepreneurial in your career, or for working within Government or social enterprises. The module will also help you to develop more general skills such as communication, presentation and writing. In addition, you will also build key skills in reflecting on your own practice.
Organizational, Consumer, and Social Psychology
Organizational, Consumer and Social Psychology is one of the most important main courses in Business Administration. This courseaims to cultivate students' cognitive ability, innovative ability and solution ability to problems through the interactive teaching cultivation method that combines theoretical lectures with case teaching, and scenario simulation with case discussion. Through the study of this course, students are able to master the basic laws of organizational behavior, consumer behavior, social psychology, and understand the psychological and behavioral laws of consumers, employees and other groups, which will help students engage in practice in the field of management according to the laws of psychology. The course content mainly includes: cognitive motivation and needs, emotion, personality and attitude, communication, motivation, conflict, power, leadership, self, social cognition, team, group, group psychology, organizational culture, organizational change.
Human Resources Management
Human Resource Management is a core course and an important compulsory course for Business Administration majors. Through the study of this course, students can master the basic theories and analytical methods of human resource management, provide the necessary theoretical knowledge base and problem analysis ability for the subsequent study of other professional courses, and cultivate business administration professionals with socialist core values and all-round development of morality, intelligence, physicality and aesthetics. The course consists of seven substantive chapters: introduction, human resource planning, job analysis, personnel recruitment, performance management, compensation and benefit design, employee training and career management.
Principles of Strategic Management
Strategic Management is about making distinctive choices concerning the direction and scope of the organization over the long term, to enhance its ability to create value and improve its prospects for organizational survival and growth.
In a complex and turbulent environment, with rapid economic, regulatory, and technological changes, strategizing – the art of processing complex information thoughtfully and creatively and the ability to convince others of your analysis and recommendations – is a critical skill to acquire. These skills affect not only the short-term financial health but also a firm's long-term survival – and have implications for a broad range of organizational stakeholders.
This module aims to provide you with an understanding of strategy that will enable you to discuss real-life business activities within a framework of contemporary strategic management thinking. This module is designed to encourage you to develop a personal and distinctive understanding and appreciation of strategizing for different industries and in uncertain environments, through lectures, case analyses and class discussions.
Entrepreneurship: Innovating New Futures
The module will develop an introductory understanding of entrepreneurship and introduce you to experience a range of entrepreneurial skills (creativity, accessing resources, building networks and creating value) to enable you to understand what it means to be entrepreneurial. These skills will be transferable to many contexts, whether you wish to open your own business, be entrepreneurial in your career, or for working within Government or social enterprises. The module will also help you to develop more general skills such as communication, presentation and writing. In addition, you will also build key skills in reflecting on your own practice.
Other professional courses
Introduction to Operations Management
Operations management is found in all kinds of organization, from private sector manufacturing firms through to public sector services. It is about the capability to organize all of the activities needed in the production of goods and the delivery of services in a world of intense competition. It is a core managerial discipline and of particular relevance to students in the Management School.
Part of this subject is analytical: being able to formalize, measure and understand operations management problems, such as congestion, under-capacity, and operational failure. Part of it is constructive: being able to plan and design production and service processes. The course reflects this combination, and includes both qualitative and quantitative methods.
Statistics and Computing for Management
Understanding of data and uncertainty is an essential basis for sound decision making in any organization. The main aim of this module is to teach statistical and data analysis skills to deal with data and uncertainty in a management and business context. This course along with MSCI 212 next year will teach a wide range of business analytics techniques. As well as covering the techniques, we will discuss when and how to apply them, and common pitfalls. This will hopefully enable you to challenge and spot problems in data analysis in various contexts such as organizational data, government statistics, and media news reports. The module will also include some computing skills, in particular the use of Excel. The module is available to students on specific majors at Part I and is taught during the Michaelmas term in weeks 1 to 10. The skills taught are widely used and are absolutely essential for many careers such as accountant, management consultant, business analyst, economist, operational researcher, specialist consultant. They are also very valuable for running any business from small start-up to multi-national.
Accounting Information Systems and Auditing
This 15-credit course is designed to provide in-depth exposure to the basic areas of accounting information systems and auditing and to develop competencies in the practical application of these areas of expertise. This course is compulsory for some AcF degrees and optional within a range of other degree programmes. It is intended to provide an introduction to, and an overview of, the design and main features of Accounting Information Systems (AIS), and the use of such systems in the conduct of an audit, and also coverage of some basic concepts and practices in auditing.
Principles of Financial Accounting
This 15 credit course is designed to extend students’ knowledge of the environment within which businesses, particularly companies, in the U.K. conduct their financial accounting and reporting, introduce selected issues relating to regulation and monitoring and consider aspects of the theory and practice relating to financial reporting. Whilst the course examines certain technical aspects of the accounting process, it also aims to broaden the course participants’ outlook to enable them to appreciate the principles guiding the regulation of financial reporting, and the role of external financial reporting in the efficient allocation of economic resources.
Forming part of the Department’s financial accounting stream, the course requires the prior study of introductory financial accounting (AcF 100 or AcF 111/261 at Lancaster or equivalent) and leads on to advanced courses such as AcF 301 and 311. It is compulsory for the degrees in Accounting and Finance; Accounting and Management; Finance and Management Studies; Accounting and Economics; Accounting, Finance and Mathematics; and Accounting, Finance and Computer Science, and is optional for other AcF and LUMS (and other) degrees.
Business and Management: An Introduction to Theory and Practice
This course is a basic introduction to some of the key theories of management and leadership. It does not require any prior knowledge of the topic by students. All of the topics chosen for study will be explored in more depth in the final year modules. Since management and leadership and its many constituent theories have an impact upon all of our lives, the course encourages you to critically reflect upon the theories we introduce, and, more especially, about the practice of management and leadership. Our intention is for you to go beyond just knowing a theory. The aim of the module is that you will understand the implications of its use in practice and develop the capacity to become critically reflective managers and leaders.
Introduction to Financial Accounting for Managers
The objective of this course is to introduce students with no previous knowledge of accounting to:
basic ideas and concepts underlying financial accounting,
basic techniques used in preparing accounts,
the use and interpretation of financial statements, and
an appreciation of financial accounting by companies, so that they can work effectively as future non-accounting managers with their accounting colleagues in cross-functional management teams.
Introduction to Economics for Managers
To provide an introduction to the analysis of economic issues from a business perspective, primarily for business major students. The course demonstrates the relevance of economic concepts and principles to business issues through teaching and application of introductory microeconomic theory to a range of issues affecting economic aspects of the business environment.
Marketing Research I
Marketing Research is taught over two terms. This course outline pertains to Term 1 and covers qualitative aspects of marketing research only. You will be provided with a second course outline for MKTG210 in Term 2, pertaining to quantitative aspects of marketing research.
Part one of this module, provides an overview of the decisions and stages of the marketing research process, focusing on the qualitative dimensions of marketing research. In this course, a range of qualitative research methods and study designs will be taught around eight themes; (i) Research objective setting and sampling methods, (ii) Ethical considerations (iii) Visual methods and videography, (iv) Focus groups, (v) Qualitative in-depth interviews, (vi) Qualitative analysis and writing up, (vii) Ethnography and (viii) Case studies and introduction to netnography. You will use what you have learned in this course to tackle a ‘real-life’ marketing research project.
Marketing Research II
This course introduces students to various key aspects of marketing as a scientific discipline. The course is organized around thirteen topics including the history of marketing, understanding markets, consumer behaviour and market research. These topics serve as a solid foundation for marketing modules in the second and third year and support work placement activities for students who take this route. Th is first year marketing course is also aimed at developing thoughtful, critical students, who might be new to marketing, but who have, by the end of the academic year, a marketing knowledge that extends well beyond the ‘introductory’ level.
Routes to Market
This module is a core element of the Lancaster marketing degrees and the Business Studies degree for LUC@BJTU. This module provides the opportunity for students to understand the practical challenges that marketers face with respect to the routes through which products and services are created and are made accessible to their target audiences.
Financial Accounting I
The purpose of this module is to enable students to prepare and present financial statements for business combinations (complex entities) which conform to international accounting standards and to be able to explore and evaluate some of the more complex areas of financial accounting and reporting.
Financial Accounting II
The objective of this course is to develop students’ critical evaluation of advanced financial accounting issues, and to place this within the international accounting context. The course will focus on International Financial Reporting Standards (IFRS). The course aims to provide academic perspectives on accounting issues and therefore progresses from and builds upon CnAcF212 Principles of Financial Accounting (the pre-requisite course) and CnAcF301 Financial Accounting I.
Strategic Marketing
This course aims to equip the students with specialised knowledge of strategic marketing, so that the students can tackle challenges and opportunities emerge from the market.
In part A, students will have the opportunity to acquire foundation knowledge of strategic marketing. In part B, students will have the opportunity to learn about advanced marketing strategy and management. In part C, the discussion will shift to the technology realm of strategic marketing management, which focuses on the role of artificial intelligence and robot in strategic marketing.
The module aims to equip students for a career in strategic marketing management in various industries, which may include, among others, consulting services. Additionally, the module equips students for graduate positions in strategic marketing management and related postgraduate degrees.
International Marketing
The course of International Marketing is one of the required courses for undergraduates majoring in business administration in the School of Economics and Management. It plays an important role in cultivating students' scientific vision for the world and methodology and the practical ability of international marketing of enterprises.
The main task of this course is to cultivate students' ability to analyze corporate phenomena and solve practical problems through classroom teaching, group discussion and case studies, so that students can master the key concepts, mainstream theories and analytical tools in the field of international marketing, have the knowledge base to participate in the actual management of enterprises, and support the corresponding index points in the graduation requirements.
New Media Marketing and Brand Marketing Practice
This course is a professional development elective course for undergraduates majoring in economics and management and other majors. It is an important course in the professional development elective course module of the professional education platform of the School of Economics and Management. Through the study of this course, students willhave the method of analyzing the opportunities and competitive environment of enterprises in the new media network society, and cultivate the ability of independently designing the new media marketing strategy of enterprises, the implementation plan of new media marketing and the corresponding evaluation method.
Teaching content includes: the concept and content of new media marketing; new media marketing environment analysis; new media marketing consumer behavior analysis; new media marketing strategy analysis; new media marketing strategy analysis; social media marketing; mobile marketing; video marketing and so on. The teaching method is a combination of case discussion and theoretical analysis with specific cases to understand the application of new media marketing in practice.
Supply Chain Management Practice
This course is a specialty extension elective course for undergraduate students majoring in Business Administration. Through classroom teaching and industry practice, students are able to have a basic understanding of supply chain and supply chain management, learn about the development of logistics and supply chain management in industry, and develop supply chain management skills and capabilities of designing and implementing supply chain management solutions. The main teaching content of this course includes: basic concepts of supply chain and supply chain management, supply chain strategy fit, supply chain performance evaluation, supply chain process improvement, supply chain network design, and supply chain operations management: inventory control, transportation management, and information management.
Macroeconomics
To provide a thorough introduction to the discipline of macroeconomics, including a descriptive and analytical overview of the workings of a modern economy at the macroeconomic level where aggregates such as national income, unemployment and inflation are the focus of attention.
By the end of this course, students should have a knowledge and understanding of analytical methods, both theory and model based, and the relevance of different theoretical approaches to public policy and business problems. Prepare students to further study the intermediate economics and other economic and management courses, improve their ability of independent learning. So that students can use appropriate method to study and solve economic problems in economic and social development.
The system of this course includes: introduction to macroeconomics, unemployment and inflation, real economy in the long term, currency and price in the long term, short term economic fluctuations, macroeconomics in the open economy. Main points, emphases and class hour of this course are shown in the table below.
Compensation and Performance Management Practice
This course is an elective course in the direction of organization and human resource management for business administration majors, aiming to cultivate students' understanding and mastery of knowledge related to the field of compensation and performance through diversified teaching and training methods, based on the mutual combination of multiple teaching methods of research, case studies, and executive interviews and dialogues. Compensation courses require mastery of compensation and job evaluation, skills and competencies, and compensation structure design; performance management practice requires mastery of performance rewards, employee benefits, performance goals and plans, performance monitoring and appraisal. Through the course, students will have a basic understanding of the field, improve their skills in analyzing issues related to compensation and performance management, and develop their ability to apply and transform their knowledge of compensation and performance management.
Business Studies Competition Coaching and Career Planning
Business Administration Competition Counseling and Career Planning is a practical elective course whose mission is to enable students to master the basic theories, knowledge and skills of engaging in business administration competitions and career planning, to learn to use the basic theories and methods of business administration competitions and career planning to carry out business administration competitions and career planning in line with the direction of the national strategy, and to solve the problem of the process of carrying out business administration competitions and career planning. They will also learn how to solve practical problems in the process of competition and career planning in business administration. The main contents include: entrepreneurship competitions, business competitions, market research competitions, mathematical modeling competition paper writing, self-knowledge, career analysis, career decision-making and career goals, personal competence, and job search.
Foundational Practices in Management, Economics, and Accounting
This is a compulsory practical course for undergraduate students majoring in Business Administration. This course is designed for future students who intend to pursue careers in finance, accounting, economics, analysts, etc. to acquire basic knowledge, practical skills, and managerial applications related to the fundamentals of management, economics, and accounting. Through the study of this course, students will be able to fully understand the principles, methods, and basic operations of management-related practices, learn to utilize various ways and resources to obtain industry information, and apply professional knowledge and basic theories to solve real-world problems encountered in management, economic, and accounting practices. The course adopts a combination of theoretical teaching and practical instruction to cultivate students' comprehensive practical ability through classroom teaching, case analysis, group discussion, and situational simulation, so as to enable students to master the basic theories, concepts, and methods, to enhance their understanding and application of knowledge, and to cultivate their practical ability.
Global Media Classroom
The Global Media Classroom workshops will cover specific topics including media, popular culture and identities, media and marketing, media and glocal development, and media technologies. The module will be co-taught by leading experts in these areas from across the world, who will also bring their in-depth local knowledge, local insights, and their local students into the classroom
Internet Operation Practice
This course is a professional development elective course for undergraduates majoring in economics and management and other majors. It is an important course in the professional development elective course module of the professional education platform of the School of Economics and Management. Through the study of this course, studentsare equipped with the basic knowledge and practical skills to analyze enterprises in Internet operation, helping them to understand and master the basic concepts, principles, and practical methods of Internet operation.
Teaching content includes: overview of Internet operation, user research and market analysis, content marketing and social media operation, community operation and user participation, search engine optimization (SEO) and search engine marketing (SEM), brand building and crisis management. The teaching method is a combination of case discussion and theoretical analysis with specific cases to understand the practical application of Internet operation.
Innovation, Digital Transformation and Multinational Management Practice
This course is a professional core compulsory course for undergraduate students majoring in business administration, aiming to cultivate students' understanding, knowledge and mastery of the cutting-edge issues of multinational corporation management. This course helps students to fully understand the classical management practices of MNC management, recognize the application of new ideas and theories in MNC management such as innovation and digital transformation which are in line with the current laws of economic development, and master the logic of MNC management decision-making, operation mode and management methods. Innovation requires mastering the identification of innovation opportunities, innovation types and modes, and innovation risk management. Digital transformation requires the identification of digital business model, digital operation transformation, digital marketing management, digital organization design and digital leadership. Multinational management practice requires mastery of multinational foreign direct investment, strategic alliances, and corporate mergers and acquisitions. This course develops students' comprehensive practical ability through classroom teaching, case analysis, group discussion, and classroom presentations, enabling students to master new theories, concepts, and methods, and reinforcing their in-depth understanding and application of knowledge.
Comprehensive Practice of Managerial Finance and Financial Management
Comprehensive Practice of Finance and Finance for Managers is a practical elective course, whose mission is to enable students to master the basic theory, knowledge and skills of engaging in practice in the fields of finance, accounting, auditing and finance as a manager, to learn to utilize the basic theories and methods of finance, accounting, auditing and finance to carry out financial, accounting, auditing and finance practical activities in line with the direction of the national strategy to solve the problem of finance, accounting, auditing, financial practice activities, and solve practical problems in the process of financial, accounting, auditing, and financial practice activities.
The main contents include: due diligence practice of brokerage firms, industry research practice of brokerage firms, practice of corporate finance department, and audit practice of accounting firms.
